Norcros shows pricing power and share gains could keep momentum building, says Zeus Capital

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Norcros Plc (LON:NXR) has started FY27F on a reassuring note, with its latest research note from Zeus Capital pointing to continued share gains, pricing power and solid trading momentum despite softer underlying market demand.

In an AGM update covering the 13 weeks to 5 July 2026, the bathroom and kitchen products group reported 3.1% organic revenue growth, while reported revenue growth came in at 27.9% thanks to the contribution from Fibo, acquired in October 2025. The message from management was clear: expectations for FY27F remain unchanged, suggesting the business has entered the new financial year with healthy trading conditions relative to a difficult market backdrop.

The note argues that Norcros is benefiting from a combination of structural and self-help factors. Share gains have continued, helped by new product development, cross-selling, strong service levels and sustainability credentials. At the same time, the company has been able to raise prices across its geographies, supporting organic growth even as broader market demand has been soft. For investors looking for resilience in the industrials space, that is a positive mix.

Key highlights from the latest AGM update

  • 3.1% organic revenue growth in the first 13 weeks of FY27F.
  • 27.9% reported revenue growth, supported by the Fibo acquisition.
  • Management left FY27F expectations unchanged after a solid first quarter.
  • Cash conversion of 116% was delivered in FY26A, underscoring strong cash generation.
  • Underlying ROCE of 20.0% in FY26A, in line with the medium-term target.
  • Excluding South African businesses, FY26A operating margin reached 15.2%, ahead of the Group target of 15%.

 

Zeus Capital also notes that the company’s medium-term ambitions remain well supported by recent performance. In FY26A, Norcros delivered a 20.0% underlying ROCE, up 270 basis points year on year and exactly in line with its medium-term target. Cash conversion of 116% was comfortably ahead of the target of more than 90%, while organic growth continued to outperform the market. The company also said it is ahead of its 2028 SBTi carbon reduction target for Scopes 1 and 2, which may matter to investors who increasingly value operational discipline alongside financial returns.

There are also signs that two long-standing investor concerns may soon recede. The research note says the planned sale of the South African businesses and the expected end of pension payments in less than 12 months could remove two key pushbacks that have weighed on sentiment. That is important because, even with a strong operational record, the shares have not yet fully reflected the progress being made. The stock was up 21% since the FY26A results release, but remains down 5.4% year to date at the time of the note, leaving room for a rerating if trading stays firm.

The latest forecasts in the note point to continued progress over the next two years. Revenue is forecast to rise from £393.4m in FY26A to £440.9m in FY27F and £451.9m in FY28F. Adjusted EBITDA is expected to improve from £49.5m to £59.5m and then £62.4m, while adjusted diluted EPS is forecast to move from 35.8p to 37.4p and then 42.2p. Dividend growth is also expected to continue, with DPS forecast at 11.9p in FY27F and 12.5p in FY28F.

Valuation remains a key part of the bullish case. At the time of the note, Norcros traded on 8.8x FY26A PER and 7.1x EV/EBITDA, with Zeus Capital maintaining a 630p target price. With the current share price at 317p, the implied upside is significant, although the article remains anchored in the figures and commentary provided by the broker.

As one direct comment in the note puts it, Tom Fraine said: “The stock appears materially undervalued to us on all metrics and we see scope for a rerating”. That view captures the tone of the update: a business with strong brands, disciplined execution and improving financial metrics, yet still priced below what the latest trading and forecast momentum might justify.

Why the latest research note matters

For a general audience, the key point is that Norcros is not relying on one-off gains. The company appears to be using pricing, product innovation and market share growth to offset weakness in its end markets. That combination can be especially valuable in industrials, where cyclical pressure often separates businesses with genuine operational strength from those merely riding the economy.

In short, the AGM update reinforces the idea that Norcros is executing well, generating cash and steadily building towards its medium-term goals. If current trends continue, the latest research note suggests the shares could have room to close the gap between performance and valuation.

Key Takeaways

  • Norcros has delivered solid first-quarter organic growth, supported by both price increases and continued share gains.
  • The company’s FY26A performance gives credibility to its medium-term targets, particularly on ROCE, margins and cash conversion.
  • With two investor concerns potentially fading and valuation still looking modest, sentiment could improve if trading stays resilient.
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